Especially After The Pandemic, Shopping Rates On Social Media Have Increased Considerably. For Example, Between March 2020 And July 2021, The Rate Of Live Broadcast Shopping Increased By 76% Compared To Previous Years. The TikTok Platform, Which Has Entered Our Lives In The Last Few Years And Has Been On The Rise, Has Also Made Good Use Of This Chance. This Article Has Compiled Everything You Need To Know About TikTok Live Stream Shopping.
Research Shows That By 2024, The Market Volume Of Live Broadcast Shopping Will Reach 35 Billion Dollars In The USA And 400 Billion Dollars Worldwide. The Rise Of Live Broadcast Shopping, Of Course, Started In China. In China, Almost 50% Of Users Do Their Shopping Via Live Broadcast.
We Can Say That TikTok, Headquartered In China, Is One Of The Most Prominent Players In This Market Right Now. As A Result, The Purchase Rate Of Products Offered Through TikTok Publications Is Relatively High Compared To Other Platforms.
67% Of Users Say TikTok Inspires Them To Shop.
This Data Is Relatively High. For This Reason, Many Brands Have Started To Include TikTok Live Broadcasts In Their Marketing Strategies. So What Is Tik Tok Live Stream Shopping? How Does The TikTok Live Stream Shopping Feature Work? The Answer To Your Questions Is In The Rest Of Our Article.
What Is TikTok Live Stream Shopping?
TikTok Live Stream Shopping Is An E-Commerce Method That Allows Businesses To Present Their Products And Services In Real Time Through Live Streams. Users Can Purchase Products Displayed During The Broadcast Instantly Without Leaving The Platform. This Method Accelerates The Purchasing Decision Mechanism Almost To The Maximum Degree. It Provides Businesses With A High Sales Rate With Low Budgets.
TikTok Live Shopping Not Only Increases Sales But Also Enables Brands To Come Together With Larger Audiences And Increase Their Loyal Customer Rate. It Is Seen As The Fastest And Easiest Method To Create A Community, Especially For Brands That Appeal To Generation Z.
How Does TikTok Live Stream Shopping Work?
The TikTok Live Shopping Feature Is Effortless To Use. As With Instagram And Amazon Live Platforms, Brands Showcase Their Products Live, And When Viewers Want To Buy, A Product Pin Pops Up. When Viewers Want To Purchase, They Click On This Pin And Add The Product To Their Cart. Afterward, They Can Buy The Product By Checking Their Carts Without Leaving The Application.
Why Should You Use Tiktok Live Stream Shopping?
There Are Many Reasons To Use TikTok Live Streaming Shopping. First Of All, Not Being In Such A Large Market And Not Reaching The Potential Audience Of Your Brand Will Be A Massive Loss For Your E-Commerce Efforts. So Let’s Briefly Examine Why You Should Use This Low-Cost, Easy-To-Use Shopping Method.
Access To Large Audiences
TikTok Currently Has More Than 1 Billion Users. It Is Incredible To Be Able To Reach Such A Large Audience On One Platform 🙂 As The Fastest Growing Platform, TikTok Makes It Easy To Get Your Potential Customers.
Gain Followers And Views
Big Brands And Small Businesses Say That TikTok Has Increased The Number Of Followers And Views Very Quickly. The Audience You Reach Through Live Broadcasts Can Start To Follow Them On Other Platforms And Soon Increase Your Website’s Click-Through And Viewing Rates.
Real-Time Interaction With One-To-One Communication
Reaching Your Brand’s And Potential Audiences Through Publications Will Significantly Increase Your Engagement Rates. People Want To See The Brand’s Representative, Interact And Communicate Face To Face. This, In Turn, Will Return To You As An Increase In Sales And Awareness.
High Purchase Potential
Especially Generation Z Makes Up A Large Portion Of TikTok’s User Rate. Generation Z Is Currently Seen As The Generation That Makes The Most Purchases Worldwide. Research Shows That 40% Of Gen Z Purchases At Least One Product During A Live Broadcast.
